One
of the leading food-chain in the Philippines and a wholly owned subsidiary of
Jollibee Foods Corporation, Chowking proudly presents their growing list of
branches in the Philippines. Chowking has more than 403 branches all over
the world. In the Philippines, Chowking has more than 300 branches. Due to the
growing market, we will expect more branches to be
established.
of the leading food-chain in the Philippines and a wholly owned subsidiary of
Jollibee Foods Corporation, Chowking proudly presents their growing list of
branches in the Philippines. Chowking has more than 403 branches all over
the world. In the Philippines, Chowking has more than 300 branches. Due to the
growing market, we will expect more branches to be
established.
Corporate Profile & History The CHOWKING FOOD CORPORATION gained entrance to
the Philippines' highly competitive fastfood industry in 1985, at a time when it
was dominated by western-style burger joints. It positioned itself in a niche
where it could be a strong leader, by adopting the best features of two distinct
restaurant personalities - on the one hand, the traditional Chinese restaurant,
with its menu of delectable, sumptuous but easy-to-prepare and reasonably-priced
dishes; on the other, the modern, western-style fastfood joint, with its
eye-catching façade, bright interiors and young staff dispensing friendly and
snappy service - and fused them into a unique concept: the Oriental
quick-service restaurant. With focus on its core competencies to create
differentiated, superior product value, Chowking has stood the test of shifting
tastes, changing lifestyles and a volatile market, to develop its own set of
loyal customers that keeps growing year in and year out. In 1989, in an
aggressive bid to expand its client base and capture a bigger share of the
market, the company initiated its franchising operations and marked its entry
into the provincial market. The twin moves enabled the company to pursue an
ambitious expansion program that has made Chowking the largest Oriental
quick-service (QSR) chain in the Philippines, enjoying high visibility in all
the major cities and towns in the country's main island groups, Luzon, Visayas
and Mindanao. Emboldened by its success on the domestic front, the company
ventured into the global market in 1995, with the opening of a Chowking store in
California, USA. Today, Chowking outlets are operating in the US West Coast
under a licensing agreement with a Filipino expatriate family. A similar
agreement has been forged with a Dubai national for the operation of Chowking
stores in the Middle East. The turn of the millennium was a turning point for
Chowking Food Corporation. On January 1, 2000 Chowking became a wholly owned
subsidiary of Jollibee Foods Corporation, the largest, most respected restaurant
chain in the Philippines. With the merger came numerous changes in Chowking. The
change of ownership gave rise to renovations and improvements, beginning with a
fresh corporate image made concrete by a brand-new retail identity. This
identity manifests itself in almost all the physical aspects of the store - the
logo, façade, layout, décor, counter, menuboard, furniture, equipment and even
the staff uniforms. Launched in June 2000, the new corporate look is worn by all
new stores, while old stores are undergoing renovation to conform to the new
image. All these changes are complemented by front-end and back-end systems
designed to ensure cost-efficiency, speed up service and increase customer
satisfaction. Hand in hand with the new physical features is the renewed pursuit
of high standards in Food, Service and Cleanliness (FSC), the three pillars of
the restaurant business. The goal has been still is as fundamental as it is
simple: To serve consistently delicious and hot food in five minutes, amid
sanitary and clean-smelling surroundings. The strategic alliance between
Chowking and Jollibee has proven mutually beneficial to both companies,
bolstering their individual positions in the Philippine market - Jollibee as the
undisputed market leader in the fastfood industry, Chowking as the No.1 Oriental
quick-service restaurant chain. Jollibee lends its experience and prestige as
the Philippines' dominant player in the fastfood industry, while Chowking is
poised to contribute significantly to the annual systemwide sales of the
Jollibee group. As they gear up for the challenges ahead, both companies are
optimizing the advantages of the merger with synergies aimed at cutting costs
and improving efficiency in their stores.
the Philippines' highly competitive fastfood industry in 1985, at a time when it
was dominated by western-style burger joints. It positioned itself in a niche
where it could be a strong leader, by adopting the best features of two distinct
restaurant personalities - on the one hand, the traditional Chinese restaurant,
with its menu of delectable, sumptuous but easy-to-prepare and reasonably-priced
dishes; on the other, the modern, western-style fastfood joint, with its
eye-catching façade, bright interiors and young staff dispensing friendly and
snappy service - and fused them into a unique concept: the Oriental
quick-service restaurant. With focus on its core competencies to create
differentiated, superior product value, Chowking has stood the test of shifting
tastes, changing lifestyles and a volatile market, to develop its own set of
loyal customers that keeps growing year in and year out. In 1989, in an
aggressive bid to expand its client base and capture a bigger share of the
market, the company initiated its franchising operations and marked its entry
into the provincial market. The twin moves enabled the company to pursue an
ambitious expansion program that has made Chowking the largest Oriental
quick-service (QSR) chain in the Philippines, enjoying high visibility in all
the major cities and towns in the country's main island groups, Luzon, Visayas
and Mindanao. Emboldened by its success on the domestic front, the company
ventured into the global market in 1995, with the opening of a Chowking store in
California, USA. Today, Chowking outlets are operating in the US West Coast
under a licensing agreement with a Filipino expatriate family. A similar
agreement has been forged with a Dubai national for the operation of Chowking
stores in the Middle East. The turn of the millennium was a turning point for
Chowking Food Corporation. On January 1, 2000 Chowking became a wholly owned
subsidiary of Jollibee Foods Corporation, the largest, most respected restaurant
chain in the Philippines. With the merger came numerous changes in Chowking. The
change of ownership gave rise to renovations and improvements, beginning with a
fresh corporate image made concrete by a brand-new retail identity. This
identity manifests itself in almost all the physical aspects of the store - the
logo, façade, layout, décor, counter, menuboard, furniture, equipment and even
the staff uniforms. Launched in June 2000, the new corporate look is worn by all
new stores, while old stores are undergoing renovation to conform to the new
image. All these changes are complemented by front-end and back-end systems
designed to ensure cost-efficiency, speed up service and increase customer
satisfaction. Hand in hand with the new physical features is the renewed pursuit
of high standards in Food, Service and Cleanliness (FSC), the three pillars of
the restaurant business. The goal has been still is as fundamental as it is
simple: To serve consistently delicious and hot food in five minutes, amid
sanitary and clean-smelling surroundings. The strategic alliance between
Chowking and Jollibee has proven mutually beneficial to both companies,
bolstering their individual positions in the Philippine market - Jollibee as the
undisputed market leader in the fastfood industry, Chowking as the No.1 Oriental
quick-service restaurant chain. Jollibee lends its experience and prestige as
the Philippines' dominant player in the fastfood industry, while Chowking is
poised to contribute significantly to the annual systemwide sales of the
Jollibee group. As they gear up for the challenges ahead, both companies are
optimizing the advantages of the merger with synergies aimed at cutting costs
and improving efficiency in their stores.